Kent Blumberg gets it.
Over on Career Hub I posted about the importance of blogging as a way of building a personal brand. Like all good bloggers, Kent knows the value of comments. He left one on my post and I went and checked out his blog.
Now just imagine that you are a recruiter or a senior company executive and you come upon Kent's page. What is your impression? Mine was one of expertise. In what? In the areas of "leadership, strategy and performance." It says so right under his name!
The impression made by this blog is completely different from the impression made by a resume. One says I am an expert sharing my knowledge. The other says "I need a job."
Kent wrote this on Career Hub:
I've been blogging on leadership, strategy and performance since late May. Before I began, Google turned up only a few, relatively old references to me. Now, the great majority of results on the first couple of pages are links to one of my blog posts, or to comments I have made on other posts.
Better yet, my blog came up in a recent interview. One of the interviewers had googled me, and then read my blog and my comments on others' blogs. About half her questions were related to those links. Since I blog about areas that I believe are my strengths, it gave me a great chance to reinforce what makes me different.
Blogging also helps show that I am up-to-speed on the latest technology and not stuck in the old economy.
I don't know if Kent is actively job searching right now, but I do know that he's building a personal brand online that will ensure he is seen as a leader in his field. What better way to make sure you never have to send another resume again?
While I'm on this subject, on the Simply Hired blog, CM Russell lists 7 suggestions for blogger job seekers. They're all excellent, so check out his post.