One Way to Stand Out

Australian blogger Edwin of Entreplist sent me his innovative approach to getting the attention of one of his target companies.

Edwin is holding the company's Art Director hostage. Well, actually he isn't, but he's created a fake ransom letter designed to grab attention. He says he doesn't know if it's a good idea and frankly, I don't know if it will get him this position. But I do know that this kind of creativity will get attention, and for that reason alone it has to be better than filling in an online form.